For EU shops that sell to consumers · in force since 28 June 2025

Most EU checkouts still stop a shopper who cannot use a mouse

That person is not a rare visitor. They may have a motor disability, a broken wrist, no working trackpad, or they simply tab through forms. They can often browse. Then the cart, a fake “Continue” button, or a custom country list blocks them, and they leave. You never see that order.

What goes wrong on most checkout paths

These are ordinary shops: Shopify, WooCommerce, Magento, custom stacks. The homepage looks fine. The break is almost always between “add to cart” and the payment screen.

The next step is not a real button

“Add to cart”, “Continue”, and “Go to payment” are often a styled box with a click script. A mouse user never notices. A keyboard user tabs past them. The page looks normal. Nothing happens. That is one of the most common reasons a checkout is abandoned.

Country, shipping, and terms menus ignore the keyboard

Those fields are frequently rebuilt as pretty dropdowns. Arrow keys do nothing. The real select is hidden. Focus jumps to the footer. If a shopper cannot choose a delivery country or tick the terms, they cannot pay you.

Focus disappears in the cart

Mini-carts, slide-in drawers, and cookie banners steal the Tab key. A pop-up opens and there is no way to close it without a mouse. Tab order jumps backwards. Many people never reach the address fields.

The form looks complete but will not submit

Required fields have no visible name. Errors appear only after a mouse click. Date-of-birth and phone widgets need a drag. The pay button stays grey and nobody can tell why. The shopper is ready to buy. The site will not let them.

A computer scan will not show you this

A scan can flag missing alt text. It rarely tells you that a person cannot leave the cart. The useful work is a person going through your path with only Tab, Shift+Tab, Enter, and Space — the same keys a keyboard-only shopper has.

If you have not tried your own checkout with the mouse unplugged, you do not know whether those buyers can pay you. Most shops have not done that. The gap is already sitting on live orders.

Why shop owners are doing this now

  • The European Accessibility Act has applied to EU consumer e-commerce since 28 June 2025. EU countries already implement it through their own laws. This is not a rule that starts “later”.
  • Every week the same step blocks the same people. That is lost basket value, not a slide in a presentation. The longer the path stays broken, the more checkouts you never see.
  • You do not need a six-month project to start. You need to know where a keyboard-only shopper gets stuck on the four pages that make a purchase. That is what a developer can fix first.

The four pages that decide a sale

  1. HomepageCan they reach search and a product?
  2. A productCan they add it to the cart?
  3. Cart to paymentCan they get to the point of paying?

What you receive in five business days

You name those four URLs. We go through them with a keyboard and send you a written report. It includes:

  • The exact places a keyboard-only shopper cannot get past
  • A short note on what a computer scan found. Scans miss many of the checkout failures above.
  • A list of fixes, in the order to do them, written for your developer
  • A draft accessibility statement. It is marked as a draft.

After the report you can send one set of written questions. We reply in writing.

Sample report

Who this is for

You sell to consumers on a website in the EU. You have 10 or more people, or more than €2 million in yearly turnover.

The check is the same in every EU country. It is not a Germany-only service.

A shop that only sells in Switzerland is a different case. We are not saying that shop is covered.

What this is not

Read this so you know what you are buying.

  • We do not test with a screen reader such as NVDA, VoiceOver, or TalkBack.
  • We do not give you a WCAG certificate. There is no certificate that makes a shop “done”.
  • We do not give legal advice. We will not say you are compliant, or that you will not get a fine.
  • We do not put an overlay or any other widget on your site.
  • We do not make the changes. We tell you what to change.
  • We do not check the site again after you fix things. That would be a new order.

A computer scan only finds some issues. We run one as a starting point. The keyboard pass is the main work.

The European Accessibility Act, in plain terms

This is a short public timeline, not legal advice about your shop. If you need advice, speak to someone who knows the law in your country.

The European Accessibility Act has applied to EU consumer online shops since 28 June 2025. Each EU country has its own law that puts the Act into force.

That is why we ask if you are above the micro-enterprise line. We are not deciding if the law applies to you.

Questions shop owners ask

What is a keyboard checkout check?

We open four pages you name — homepage, one product, search, and the path from cart to just before payment — using only a keyboard. We write down where a shopper gets stuck and what to fix first.

Who should order this?

Owners of EU online shops that sell to consumers and are above the micro-enterprise line: 10 or more employees, or over €2 million yearly turnover.

Is this a WCAG certificate or a legal opinion?

No. It is not a certificate, not a screen-reader test, not legal advice, and not the fixes themselves. It is a written report of keyboard blockers plus a short scan note and a draft statement marked as a draft.

How fast do I get the report?

Five business days after payment. Then you can send one round of written questions.